Christmas Creep already as Etsy and eBay run holiday-related marketing

Posted 3 hours 50 min ago

What’s scarier than Halloween? Maybe retailers running holiday ads in mid-September. This week, both Etsy and eBay began running holiday-related messaging.

AdAge | Advertising

Netflix lands ‘Seinfeld’ after latest streaming bidding war

Posted 4 hours 45 min ago

Netflix Inc. scored a key victory in the battle for classic sitcoms.

AdAge | Advertising

CEO of IPG Mediabrands Japan is repositioned to lead UM's dedicated Johnson & Johnson unit

Posted 5 hours 46 min ago

Anthony Plant, CEO of IPG Mediabrands Japan since 2013, will become executive vice president, global president of J3—UM's dedicated media unit for Johnson & Johnson, the agency's largest global client.

AdAge | Advertising

What to expect from NBC’s ‘A Little Late With Lilly Singh’

Posted 5 hours 52 min ago

Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people.

AdAge | Advertising

Nike's 'Dream Crazy' nabs Outstanding Commercial Emmy

Posted 7 hours 53 min ago

Capping off its success on both the business front and in ad industry circles, Nike’s “Dream Crazy” earned the Outstanding Commercial Award during the 71st Annual Emmy Awards. The award was announced during the Creative Arts Emmy celebration in downtown Los Angeles this past weekend.

AdAge | Advertising

Watch the newest commercials on TV from Samsung, Campbell’s, Pizza Hut and more

Posted 9 hours 48 min ago

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 12.

AdAge | Advertising

DTC founders' secrets: What all advertisers can learn from TV's latest force

Posted 10 hours 12 min ago

I hope all direct-to-consumer (DTC) company founders forgive me for violating the first rule of telling secrets because I’m not "telling one person at a time." While better understood now, the DTC founders’ first secret was that they caught their more established advertiser and agency brethren counting the wrong thing: TV’s eyeballs. ​

AdAge | Advertising

The bizarre secret history of beds

Posted 12 hours 31 min ago

The bed as we know it—a private space only shared by partners—is a very recent invention.
Groucho Marx once joked, “Anything that can’t be done in bed isn’t worth doing at all.” You might think he was referring to sleeping and sex. But humans, at one time or another, have done just about everything in bed.Read Full Story

FastCo Design | Advertising

Purdue Pharma files for Chapter 11 and McDonald’s picks W&K as new agency: Monday Wake-Up Call

Posted 13 hours 49 min ago

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters
Purdue files for Chapter 11

AdAge | Advertising

This tiny sushi shop is smaller than most American closets

Posted 14 hours 11 min ago

Adaptive reuse at its finest: architect Koichi Futatsumata explains how he turned an old building into 65 square feet of bliss.

FastCo Design | Advertising

Procter & Gamble will buy 9,000 tickets to support equal pay for women's soccer

Posted 14 hours 12 min ago

Procter & Gamble's Secret deodorant will spend $200,000 to buy 9,000 tickets to National Women’s Soccer League games in September and October as part of the brand’s growing effort to support equal pay and opportunity for women’ soccer players.

AdAge | Advertising

Microsoft’s trickiest product might be its most important

Posted 14 hours 47 min ago

A project that began as a hackathon around accessible gaming has evolved into a device that speaks volumes about the company’s design ethos.

FastCo Design | Advertising

This is the new ‘blackest black’ in the world, and it was a complete accident

Posted 16 hours 12 min ago

Its creators worked with artist Diemut Strebe to debut the substance by using it to cloak a $2 million diamond.

FastCo Design | Advertising

Meet the artisanal toilet-paper startups taking on Big Tissue

Posted 17 hours 11 min ago

Would you pay $3 for a “farm to bathroom” toilet roll?

FastCo Design | Advertising

Amazon's top agency liaison departs for Instacart

Posted 09/13/2019 - 15:22

Seth Dallaire, one of Amazon’s most prominent ad executives, is leaving the company for a new chief revenue role at e-commerce startup Instacart.

AdAge | Advertising

Matthew McConaughey drives through a purple cloud in his latest for Lincoln

Posted 09/13/2019 - 15:00

Matthew McConaughey is back with another eccentric Lincoln ad. The actor, who’s been appearing in quirky ads for the Ford-owned brand for five years, in a new spot emerges from a purple cloud driving the Aviator SUV.

AdAge | Advertising

McDonald’s picks Wieden & Kennedy New York as lead U.S. creative agency

Posted 09/13/2019 - 14:00

McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S., delivering a blow to Omnicom Group’s DDB three years after it emerged the victor in the chain’s creative shootout.

AdAge | Advertising

YouTube stops counting paid ads in music-video viewing charts

Posted 09/13/2019 - 12:33

Music videos can’t pay their way to the top of YouTube’s charts anymore.

The online video giant said it will no longer count views from paid advertisements in its one-day record tallies, ending a controversial music-industry practice—and diminishing a sales stream for YouTube.

AdAge | Advertising

Watch the newest commercials on TV from eBay, H&M, Allstate and more

Posted 09/13/2019 - 10:51

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 11.

AdAge | Advertising

Agency Brief: Earnings, wins and partnerships

Posted 09/13/2019 - 10:38

September is officially in full swing so it’s back to business. 

AdAge | Advertising

How to identify your audience's biggest pain points

Posted 09/13/2019 - 10:00

As an entrepreneur, if you don’t pay full attention to your audience’s problems, you’ll never be able to cater to their needs (which is kind of the whole point). Your target market holds the key to the success or failure of your business.

AdAge | Advertising

Bud Light Seltzer is in the works amid hard seltzer sales craze

Posted 09/13/2019 - 09:12

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications.

AdAge | Advertising

This smart toilet seat monitors your heart health through your gluteus maximus

Posted 09/13/2019 - 07:00

Researcher Nicholas Conn, one of the seat’s inventors, explains why this unlikely form of health monitoring is so practical.
America is aging rapidly. In the next 40 years, the number of people age 65 and older is expected to nearly double. Of these older Americans, more than 80% will have some form of heart disease.Read Full Story

FastCo Design | Advertising

Spurlock takes on Big Poultry with a new film and a pop-up restaurant, and NFL ratings are up: Friday Wake-Up Call

Posted 09/13/2019 - 06:33

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.

AdAge | Advertising

Morgan Spurlock takes on Big Poultry with a new film and pop-up restaurant, and NFL ratings are up: Friday Wake-Up Call

Posted 09/13/2019 - 06:33

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.

AdAge | Advertising

Another reason to silence your notifications: They could alter your memory

Posted 09/13/2019 - 06:00

“We’ve known for a long time [multitasking] might slow you down, but our research shows, it’s not just you might be slowed down; it might affect what you’re perceiving in the moment.”

FastCo Design | Advertising

Rather than show diversity in images, brands should tell stories that normalize it

Posted 09/13/2019 - 05:30

As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and inclusion.

AdAge | Advertising

Fabric dyes are a toxic problem. These beautiful alternative colors are made out of food waste

Posted 09/13/2019 - 05:00

This designer developed a safer, simpler, and healthier solution to conventional fabric dye—using scraps of old fruits and veggies.

FastCo Design | Advertising

Morgan Spurlock opens NYC pop-up chicken joint as 'Super Size Me 2' hits theaters

Posted 09/13/2019 - 05:00

Documentarian Morgan Spurlock is once again taking on the fast food industry, but now with his own restaurant venture. This time around, instead of burgers and fries, the battleground is chicken—the most consumed meat in the world.  

AdAge | Advertising

Ikea’s latest product revives a beloved relic of old-school UX

Posted 09/13/2019 - 04:00

Who doesn’t love a good jog wheel?
I first fell in love with the wheel as a UX tool on my third-generation iPod.Read Full Story

FastCo Design | Advertising

This coffee cup can be reused 132 times. Here’s how to try one

Posted 09/13/2019 - 03:00

Feel guilty about tossing your cup every day? CupClub has a plan.
An estimated 600 billion coffee cups are thrown out every year. That’s 600 billion plastic lids and 600 billion pieces of paper coated in plastic insulation, none of which can be recycled.Read Full Story

FastCo Design | Advertising

A vintage ad from 1960 reminds us when Fiat was the 'housewife's little helper'

Posted 09/13/2019 - 03:00

With hard times possibly on the horizon, it’s good to have an economical ride. So we look to the past to see how our parents got around on the cheap: “The average housewife can drive the Fiat 600 all week for less than a dime a day,” this 1960 ad crows. The rear-engine, water-cooled city car was reet and petite, strong enough for a man but apparently made for a woman.

AdAge | Advertising

Why it’s a good time to be looking for a top marketing job: Marketer's Brief

Posted 09/12/2019 - 13:00

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.

AdAge | Advertising

The 1975’s Matt Healy and Young Thug front The Fader’s 20th-anniversary issue

Posted 09/12/2019 - 11:40

Ad Age’s At the Newsstand spotlights notable ad-supported print media available now (or very soon) near you.

AdAge | Advertising

NFL kicks off its 100th season with a 9 percent ratings hike

Posted 09/12/2019 - 11:30

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.

The only game in town

AdAge | Advertising

Watch the newest commercials on TV from Nintendo, SoFi, Overstock and more

Posted 09/12/2019 - 10:55

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 10.

AdAge | Advertising

Five lessons on navigating the direct-to-consumer landscape

Posted 09/12/2019 - 10:00

Direct-to-consumer brands are on the radar of every player in advertising—from TV networks trying to woo d-to-c brands with accessible programs and ad solutions, agencies looking to understand their unique needs and larger brands angling to get in the game. As part of the #AdAgeNext series, executives from Allbirds, Boll & Branch, Iris Nova, Hippo Insurance, Anomaly, Work & Co., A&E

AdAge | Advertising

Popeyes offers a playful solution to its chicken sandwich shortage

Posted 09/12/2019 - 08:00

Popeyes isn’t ready to sell more chicken sandwiches just yet, so it cooked up a way to promote the product despite a shortage.

BYOB, in this case, stands for "bring your own bun."

AdAge | Advertising

Henkel leads $5 million investment in six-month-old d-to-c cleaning startup Truman's

Posted 09/12/2019 - 08:00

Truman’s, a direct-to-consumer startup that makes concentrated hard-surface cleaning products, has raised a $5 million minority investment led by German consumer-products giant Henkel.

AdAge | Advertising

The design of Burning Man just keeps getting more ambitious

Posted 09/12/2019 - 08:00

It’s hard to believe that all of this has to be disassembled without a trace.

FastCo Design | Advertising

A crackdown on vaping, and FTC scrutiny for Amazon: Thursday Wake-Up Call

Posted 09/12/2019 - 06:21

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
An e-cigarette crackdown

AdAge | Advertising

One photojournalist’s haunting portrait of crisis in the Amazon rain forest

Posted 09/12/2019 - 06:00

Tommaso Protti spent months photographing the way deforestation and violence are affecting the indigenous peoples of the Amazon and the environment they depend on.

FastCo Design | Advertising

A haunting portrait of crisis in the Amazon rain forest

Posted 09/12/2019 - 06:00

Tommaso Protti spent months photographing the way deforestation and violence are affecting the indigenous peoples of the Amazon and the environment they depend on.

FastCo Design | Advertising

Why marketers struggle to integrate in-app advertising

Posted 09/12/2019 - 05:30

In-app advertising is still struggling with issues that have largely been solved in other formats, such as ads that don’t render properly, fraud and measurement.

AdAge | Advertising

What teens are asking Roo, Planned Parenthood’s new sex-ed chatbot

Posted 09/12/2019 - 05:00

Teens have had nearly a million conversations with the chatbot, which answers burning questions about bodies, sex, and relationships.

FastCo Design | Advertising

Plan A's Andrew Essex: 'The industry is ripe for reinvention'

Posted 09/12/2019 - 05:00

What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. 

AdAge | Advertising

Who does AI think you are? This groundbreaking new exhibit will show you

Posted 09/12/2019 - 04:00

A new exhibition in Milan analyzes the troubling history of machine learning data sets—and lets both in-person and remote visitors see how AI classifies them.

FastCo Design | Advertising

The logos of all 11 Democratic presidential candidates, ranked

Posted 09/12/2019 - 03:00

We asked the cofounders of the Center for American Politics and Design to critique the best and worst branding of this crowded Democratic field.

FastCo Design | Advertising

Inside Gucci’s ambitious plan to go completely carbon neutral

Posted 09/11/2019 - 23:00

“The time for talking is over,” says Gucci CEO Marco Bizzarri. “At a certain point you need to act.” 
The climate crisis isn’t looming in the future—it’s already here, manifested in natural disasters like Hurricane Dorian and the California wildfires.Read Full Story

FastCo Design | Advertising

Giant Spoon debuts first spot for Yeti as it surfs into new agency role

Posted 09/11/2019 - 12:13

Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won creative and strategy duties for the outdoor lifestyle brand, without a review.

AdAge | Advertising

Giant Spoon debuts first spot for Yeti as it surfs into new lead agency role

Posted 09/11/2019 - 12:13

Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won lead creative and strategy duties for the outdoor lifestyle brand, without a review.

AdAge | Advertising

Watch the newest commercials on TV from EA Sports, Farmers, Nature Made and more

Posted 09/11/2019 - 12:05

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 9.

AdAge | Advertising