Bill Gates Is Planning A Futuristic City In The Arizona Desert

Posted 11/14/2017 - 07:51

The city will reportedly brim with “autonomous vehicles and autonomous logistic hubs.”

FastCo Design | Advertising

How One ER Handled Hundreds Of Las Vegas Shooting Victims At Once

Posted 11/14/2017 - 04:46

One physician took charge to design a more efficient ER system for mass shooting victims.
The phrase “service design” usually conjures up images of safe, trivial spaces like mall kiosks and Starbucks counters. But some services are literally matters of life and death—and they must be designed, too.Read Full Story

FastCo Design | Advertising

The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell

Posted 11/14/2017 - 04:00

Think small.

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The Communist Party’s Offices Around The World

Posted 11/14/2017 - 03:15

Photographer Jan Banning wanted to know: Where are Marx’s true believers today, and where do they work?

Communism was one of the dominant ideologies of the 20th century. But since the fall of the Berlin Wall, what has become of Communism’s truest believers?Read Full Story

FastCo Design | Advertising

Does Visual Intelligence Equate To Actual Smarts?

Posted 11/14/2017 - 02:30

Not necessarily, according to a new study that shows how visual ability is entirely separate from general intelligence.
Does having keen visual abilities mean you’ve also got conventional smarts?Read Full Story

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3 Insights From The CEO Of BIG, A 21st-Century Superfirm

Posted 11/14/2017 - 02:00

At the Fast Company Innovation Festival, Bjarke Ingels Group CEO Sheela Maini Søgaard discussed scaling up while maintaining the firm’s creative culture.

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Watch the Newest Ads on TV From Lenovo, Beats, Walmart and More

Posted 11/13/2017 - 16:55

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

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Your Monday Wake-Up Call: Advertisers Ditch Hannity's Show. Plus, Amazon's New Ad Tactic

Posted 11/13/2017 - 06:00

A new ad play from Amazon

AdAge | Advertising

Reconstructing The Mystery Of An Ancient Roman Cult

Posted 11/13/2017 - 04:45

Design firm Local Projects has turned a pile of rubble into a mystic experience.

FastCo Design | Advertising

Ikea’s Incredibly Boring, Long, And Pointless Ads Are Brilliant

Posted 11/13/2017 - 04:00

The pre-roll ads invite people to skip them–yet data shows that viewers stay, anyway.
Would you watch a eight-minute-long ad featuring two twentysomethings unsuccessfully trying to make out on a sofa? Or an ad of a teen cleaning the dishes for almost five minutes? How about an ad of some millennials arm wrestling and watching TV for six?Read Full Story

FastCo Design | Advertising

Ikea’s Incredibly Boring, Long, And Pointless Ads Are Pure Genius

Posted 11/13/2017 - 04:00

The pre-roll ads invite people to skip them–yet data shows that viewers stay, anyway.
Would you watch a eight-minute-long ad featuring two twentysomethings unsuccessfully trying to make out on a sofa? Or an ad of a teen cleaning the dishes for almost five minutes? How about an ad of some millennials arm wrestling and watching TV for six?Read Full Story

FastCo Design | Advertising

Droga5 Promotes Cronin and Durazzo, Royce Joins Gravity Road

Posted 11/13/2017 - 03:48

Droga5 New York is promoting Tasha Cronin and Justin Durazzo to the roles of co-directors of interactive, overseeing the 18-person-strong interactive branch of its production department. Previously, Cronin and Durazzo served as executive producer, interactive, and associate director of interactive, respectively.

AdAge | Advertising

This Bot Gets Revenge On Email Scammers For Your Entertainment

Posted 11/13/2017 - 03:15

Have you ever wanted to give scammers a taste of their own medicine? There’s a bot for that.
Email scammers lurk in all of our inboxes, preying on our ignorance and moments of weakness. While you might not fall for it, your grandma might, and that’s turned scamming into a billion-dollar industry. Right now, all you can do is mark emails as “spam” and delete them.Read Full Story

FastCo Design | Advertising

Why IBM Created Its Own Typeface After A Century Without One

Posted 11/13/2017 - 02:30

The story behind IBM Plex reveals how typography can shape a corporation’s brand, both without and within.

FastCo Design | Advertising

The Big Money Behind Naming A “Color Of The Year”

Posted 11/13/2017 - 02:00

Pantone isn’t the only company to anoint a “color of the year.” Color trend forecasting has become a crucial marketing tool for everything from paint manufacturers to cheerleader uniform makers.

FastCo Design | Advertising

Watch the Newest Ads on TV From Taco Bell, Bose, Visa and More

Posted 11/10/2017 - 14:10

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

AdAge | Advertising

The Andys Eliminates Categories in Dramatic Overhaul of Its Awards Program

Posted 11/10/2017 - 10:03

When Publicis announced in Cannes earlier this year that it would be opting out of entering advertising awards shows in 2018, the company threw a spotlight on the industry's growing awards fatigue. As the contests have expanded and proliferated, so have complaints about too many categories and too much money spent chasing accolades.

AdAge | Advertising

MoMa Gives A Behind-The-Scenes Look At How It Designs Exhibits

Posted 11/10/2017 - 05:30

MoMa hosted a group of Fast Company guests for a private, behind-the-scenes look at its expansive Louise Bourgeois exhibit.

FastCo Design | Advertising

How Kaiser Solved The Problem Of Hospital “Ghost Towns”

Posted 11/10/2017 - 04:45

When nurses change shifts, patient care suffers. Kaiser used design thinking to come up with a novel solution that has rolled out to 8,000 hospitals nationwide.
Several years ago, Kaiser Permanente–the largest nonprofit healthcare system in the United States–set out to rethink the gap in patient care that occurred when nursing staff changed shifts.Read Full Story

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There’s Already An App To Fix The iPhone X’s Notch

Posted 11/10/2017 - 04:00

More than 8,000 people have already downloaded this little bit of UI trolling.
If you haven’t heard, the iPhone X has a notch. It might be useful–it contains a camera that can scan your face to unlock the device–but it’s also quite unsightly.Read Full Story

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7 Gorgeous, Lesser-Known Houses By Architect David Adjaye

Posted 11/10/2017 - 03:15

Here’s how Adjaye designs for the “ever-mutating quality of private life.”

FastCo Design | Advertising

This Social Network Thinks It’s Solved The Internet’s Harassment Problem

Posted 11/10/2017 - 02:30

With Huddle, two Tumblr vets have built an app for people to share mental health struggles. Could its thoughtful UX serve as a model for social media platforms grappling with how to police abusive behavior online?

FastCo Design | Advertising

Could The iPhone X’s Most Inane Feature Actually Be Its Best?

Posted 11/10/2017 - 02:00

In the end, it’s not about the camera. It’s not about the screen. It’s about seeing yourself as . . . a singing fox?
It doesn’t matter if the iPhone X is a user experience nightmare or if it represents the triumph of meaningless marketing. Wall Street is predicting that it will be a success anyway.Read Full Story

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China's No. 2 E-Commerce Player Ups Its Game, Narrowing Gap With Alibaba

Posted 11/10/2017 - 02:00

Saturday is China's gargantuan online shopping day, Singles Day, which is a lot bigger than Black Friday. The headlines will be dominated by news about Alibaba Group and the spending it inspires (last year, it tallied $17.8 billion in transactions in 24 hours.) But Chinese e-commerce giant JD.com is gaining ground with consumers and is making a big Singles Day marketing push, too.

AdAge | Advertising

Watch the Newest Ads on TV From AT&T, Target, Amazon and More

Posted 11/09/2017 - 15:15

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

AdAge | Advertising

This Is The World’s Coolest Marble Run

Posted 11/09/2017 - 05:30

The architecture firm Snarkitecture turns every kid’s favorite kinetic toy into a work of art, with a new installation for the fashion brand COS.

FastCo Design | Advertising

'SNL' Director Briganti Joins Merman, Variable Signs Hoover

Posted 11/09/2017 - 05:08

Merman, the production company founded in 2014 by Sharon Horgan and Clelia Mountford, is adding L.A.-based director Paul Briganti to its directing roster. Briganti is a comedy television, film, and commercial director whose filmed pieces for Saturday Night Live include Melissa McCarthy's musical transformation into Sean Spicer and Totino's parody spot starring Kristen Stewart.

AdAge | Advertising

SNL Director Briganti Joins Merman, Variable Signs Hoover

Posted 11/09/2017 - 05:08

Merman, the production company founded in 2014 by Sharon Horgan and Clelia Mountford, is adding L.A.-based director Paul Briganti to its directing roster. Briganti is a comedy television, film, and commercial director whose filmed pieces for Saturday Night Live include Melissa McCarthy's musical transformation into Sean Spicer and Totino's parody spot starring Kristen Stewart.

AdAge | Advertising

How Google Is Using Its StreetView Cars To Map More Than Roads

Posted 11/09/2017 - 04:45

The company’s roving cars travel hundreds of thousands of miles around the world. That makes them a useful tool for scientists.

FastCo Design | Advertising

How Google Is Using Its Street View Cars To Map More Than Roads

Posted 11/09/2017 - 04:45

The company’s roving cars travel hundreds of thousands of miles around the world. That makes them a useful tool for scientists.

FastCo Design | Advertising

This Robot Swarm Finishes Your Grocery Shopping In Minutes

Posted 11/09/2017 - 04:00

Ocado’s warehouse technology would probably make Jeff Bezos green with envy.

FastCo Design | Advertising

How Do You Design UX For Someone Who’s Never Used A Computer?

Posted 11/09/2017 - 03:15

Alissa Briggs, design chief at the software company PlanGrid, shares lessons from the construction industry.

Alissa Briggs is head of design at the construction industry startup PlanGrid. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant women in the design industry.Read Full Story

FastCo Design | Advertising

IBM’s Quest To Design The “New Helvetica”

Posted 11/09/2017 - 02:30

The company’s first typeface, called IBM Plex, is free for anyone to use.

FastCo Design | Advertising

What I Learned In A Year Mixing Politics And Design

Posted 11/09/2017 - 02:00

Like many progressives, designer Willem Van Lancker felt helpless after Hillary Clinton’s devastating loss last year. Then he decided to channel his energy–and his skill set–into local politics.

FastCo Design | Advertising

A Smart Coffee Cup? It’s More Useful Than It Sounds

Posted 11/08/2017 - 19:01

The Ammunition-designed mug lets you choose the exact temperature you’d like your coffee to remain for up to eight hours.

FastCo Design | Advertising

Watch the Newest Ads on TV From Samsung, McDonald's, Target and More

Posted 11/08/2017 - 16:30

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

AdAge | Advertising

Your Wednesday Wake-Up Call: Facebook's Surprising Plan Against Revenge Porn. Plus, Snapchat's Self-Doubt

Posted 11/08/2017 - 06:00

President Donald Trump tried it out; he was not among the test group that has had it for weeks. We can't help but wonder: Without a 140-character limit, would Trump have created the catchphrase "sad!"?
The Twittersphere provided surprisingly few clever or creative uses of the new 280 limit. Although we did enjoy this one:
Sued
Continue reading at AdAge.com

AdAge | Advertising

Scientists Have Engineered Living, Breathing Wallpaper

Posted 11/08/2017 - 05:30

It could one day be used for disposable, biodegradable sensors printed on paper.
Wallpaper is about to become a lot more useful.Read Full Story

FastCo Design | Advertising

This Shimmering Tapestry Visualizes Wi-Fi Signals

Posted 11/08/2017 - 04:45

Who knew Wi-Fi could be so beautiful?

Wi-Fi is always around us, but it’s hard to picture it what it actually is–beyond the ugly black box, at least.Read Full Story

FastCo Design | Advertising

This Shimmering Tapestry Visualizes Your Wi-Fi

Posted 11/08/2017 - 04:45

Who knew Wi-Fi could be so beautiful?

Wi-Fi is always around us, but it’s hard to picture it what it actually is–beyond the ugly black box, at least.Read Full Story

FastCo Design | Advertising

This Photographer Seeks Out Museumgoers Who Perfectly Match The Art

Posted 11/08/2017 - 04:00

The juxtapositions are uncanny.

FastCo Design | Advertising

This App Uses Machine Learning To Identify Esoteric Fonts

Posted 11/08/2017 - 03:15

The app uses a deep learning algorithm trained on 33 million images to spot over 100,000 fonts.

It’s a familiar problem for any designer: You’re walking down the street when you spot a glorious typeface in the wild–something that would be perfect for the project you’ve been working on. But you have no idea what the font’s name is.Read Full Story

FastCo Design | Advertising

Instagram Is Using AI-Human Hybrids To Shape What You See Next

Posted 11/08/2017 - 02:30

The team behind Instagram’s Explore tab reveals how a special sauce of algorithms and human curation keep things hyper-personalized–while reeling us in with weird slime videos we never knew we’d love.

FastCo Design | Advertising

Amazon’s Plan To Take Over Your Living Room

Posted 11/08/2017 - 02:00

Amazon, Ikea, and Target–plus a slew of startups–are fighting to sell you a midcentury-inspired sofa.

FastCo Design | Advertising

Watch the Newest Ads on TV From Intel, Gap, Google and More

Posted 11/07/2017 - 15:05

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

AdAge | Advertising

NASA’s 24 Most Stunning Photos Of The Solar System

Posted 11/07/2017 - 05:34

The Planets contains the best and most significant NASA photos of our solar system neighbors.

FastCo Design | Advertising

How Bigotry, Urban Design, And Class Warfare Shaped The Umbrella

Posted 11/07/2017 - 03:15

Umbrellas were shunned when they were first introduced in Britain, and for good reason–made of whalebone, they were unwieldy and expensive. But bad design is only part of the story.

FastCo Design | Advertising

The Surprisingly Smart Idea Behind The Silly Bus Startup Cabin

Posted 11/07/2017 - 02:30

Cabin’s “moving hotels” might seem ridiculous, but in them VC Ann Miura-Ko sees the future of transportation.

At first glance, it seems like classic Silicon Valley hubris. In the summer of 2017, two entrepreneurs raised $3.3 million for a “moving hotel” startup called Cabin that transports passengers between San Francisco and L.A. overnight.Read Full Story

FastCo Design | Advertising

The iPhone X Is A User Experience Nightmare

Posted 11/07/2017 - 02:00

How did we go from the most elegant user experience ever created to this mess?
If the iPhone X’s hardware features are the epitome of fluff over function, its new navigation gestures are the epitome of needless complexity over intuition.Read Full Story

FastCo Design | Advertising

Watch the Newest Ads on TV From Vizio, Nationwide, Sprint and More

Posted 11/06/2017 - 16:20

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

AdAge | Advertising

The Other Way The Swoosh Logo Makes Nike Richer

Posted 11/06/2017 - 11:49

Just tax shelter it.
A logo can make people fall in love with a brand, make a company stand out from its competition, and make a company rich–in more ways than one, it turns out.Read Full Story

FastCo Design | Advertising

HP Aims to 'Reinvent' Gift Giving This Holiday Season

Posted 11/06/2017 - 09:28

HP, hoping to bank on a strong holiday season after edging out Lenovo as the No. 1 computer manufacturer, tugs at the heart strings (again) in new work for its "Keep Reinventing" campaign.

AdAge | Advertising